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- <text id=91TT1148>
- <title>
- May 27, 1991: Business Notes:Electronics
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1991
- May 27, 1991 Orlando
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 45
- Business Notes
- ELECTRONICS
- Stop Us Before We Buy Again!
- </hdr><body>
- <p> Oh no--not another piece of stereo equipment. We've been
- LPed, 8-tracked, cassetted, CDed, and DATed, and now comes the
- Mini Disc, or MD, unveiled last week by Sony, which expects it
- to surface in stores by late 1992.
- </p>
- <p> Looking like a compact disc after a month on Slim-fast,
- the 2 1/2-in. MD is small enough to be played on a machine the
- size of a cigarette pack. But it holds as much music as its
- full-size cousin, and unlike the traditional CD (if something
- a decade old can be called traditional), the MD records as well
- as plays back. True, it does not offer the compact disc's
- perfection of fidelity, but the digital MD easily outperforms
- analog tape cassettes. And unlike portable CD units, the MD
- player doesn't skip when jolted.
- </p>
- <p> All of which begs the question: Who needs it? "We'd like
- to introduce the MD to the industry as a successor to
- cassettes," says Sony president Norio Ohga. That sounds a lot
- like what the company said only last fall as it introduced the
- digital audio-tape Walkman. But now Sony argues that there is
- room for both DAT, aimed at hi-fi fetishists, and MD, whose
- lower price, smaller size and ease of use should appeal to the
- masses. Provided, of course, the masses will pop for yet another
- audio device.
- </p>
-
- </body></article>
- </text>
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